The Social Entrepreneur - The New Way Of Reaching Your Customers In 2019
It’s time to take a long hard look at what your marketing strategy is missing to get your business thriving even more. One thing is certain: you’re not going to be able to get through 2019 without getting your video content game on point.
# 1 No story, no sale
First of all, everybody loves a good story. It’s in our nature as humans. We like to imagine ourselves in a different setting, empathize with our favorite characters, we laugh, we cry - it’s an emotional rollercoaster. There are hundreds of studies proving our brains are far more engaged by stories, than hard facts. Yes, cold facts regarding your brand and unique selling point are important as well. But even more important is helping your customers develop a strong emotional bond with your brand by engaging them in your story.
- What is your “Why”?
- What gets you up in the morning?
- Who is working behind the scenes?
# 2 Not convinced? Let’s talk numbers.
Nearly 90% of online marketers use video content and it's not hard to see why. 55% of internet users watch videos online every day. Don’t act surprised, didn’t you just laugh at that Instagram video of a baby falling headfirst into the snow?
According to DreamGrow, adding a product video to your landing page increases conversions by 80%. Moreover, studies have shown that 74% of users who watched an explainer video about a product bought it afterward. According to a recent study, 83% of businesses reported a great return on investment regarding video usage. Admittedly it can be pricey, but it pays off big time. What’s more, Google loves videos.
- Your business is 53 times more likely to show up first on Google if you have a video embedded on your website. (Source: DreamGrow)
- Videos on social media get 3 times the number of inbound links than plain text posts according to the Social Media Examiner.
- Videos generate a whopping 1200% more shares than text and images combined.
If that doesn’t convince you, what will?
# 3 Do you need proof? Here are some success stories.
Russ Perry, Founder of Design Pickle, markets himself by providing insights into his work and private life, allowing followers to relate to him as a person. He uses IGTV, Instagram Live, and Instagram Stories to talk about his private and professional journey, offering valuable content for his followers while simultaneously promoting his successful business and podcast “Good to be home”.
Chris Ronzio, Founder & CEO of Trainual, is also a great example on how to develop relationships with your followers and thereby growing your business. He advertises himself as a business and family man using Instagram Live and Instagram Stories to provide worthwhile video content.
Both entrepreneurs reach their customers by offering them content they actually want and need. Check them out and get inspired!
#4 Let’s keep it real though, this isn’t hocus-pocus.
A random video in itself will not do the trick. You’re still going to need to make sure it fits your audience, your company, and your goals. You should always A/B test marketing initiatives to see what works best for your business.
Nevertheless, the numbers speak for themselves. Videos will engage your audience, help build customer relationships and promote your products and services in a way that’s not even comparable to regular content.
Start using video content to your advantage today and reap its benefits in 2019.
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